Strategic Science Communication

A Guide to Setting the Right Objectives for More Effective Public Engage

JOHNS HOPKINS UNIVERSITY PRESSISBN: 9781421444208

Price:
Sale price$86.99
Stock:
In stock

Imprint: JOHNS HOPKINS UNIVERSITY PRESS
By:
John C. Besley,Anthony Dudo
Release Date:

Format:
PAPERBACK
Pages:
336

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Description

John C. Besley (EAST LANSING, MI) is the Ellis N. Brandt Professor of Public Relations at Michigan State University. He has authored more than a hundred articles, chapters, and reports on public opinion about science and scientists' views about communication. Anthony Dudo (AUSTIN, TX) is an associate professor in the School of Public Relations & Advertising at the University of Texas, Austin, where he is the program director of science communication at the Center for Media Engagement.
Acknowledgments Introduction Chapter 1.What It Means to Be a Strategic Science Communicator Chapter 2. Science Knowledge as a Communication Objective Chapter 3. Show Warmth Chapter 4. Show Integrity Chapter 5. Be Willing to Listen Chapter 6. Show You Are Not That Different (and Respect Others' Differences) Chapter 7. Show Competence Chapter 8. Share Risks and Benefits Chapter 9. Share What Other People Think Is Normal Chapter 10. Foster Self-Efficacy Chapter 11. Share Emotions and Frames, Carefully Chapter 12. The Need to Take Communication More Seriously Appendixes A. Survey Methods B. Supplementary Tables C. Examining Goals and Objectives Worksheets Index

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